Overview of Tmall Supermarket e-Gift Card (CN) Top Up & Xiangtao Card
The Tmall Supermarket e-Gift Card (known natively in China as the Tmall Supermarket Xiangtao Card / 天猫超市·享淘卡) is a prepaid digital voucher used exclusively on the Tmall Supermarket platform. Tmall Supermarket is Alibaba Group's dedicated e-commerce hub for groceries, personal care items, domestic household goods, beverages, fresh food, and imported daily essentials in Mainland China.
When you buy a digital card voucher, you receive a unique Card Number (卡号) and Redemption PIN/Password (卡密). Once bound to your verified Taobao account, the stored balance applies directly toward qualifying orders at checkout, deducting the full order amount or offsetting cart totals alongside valid platform coupons.
Digital Voucher Specifications
| Specification | Details |
|---|---|
| Card Type | Digital PIN / Electronic Code (卡号 + 卡密) |
| Store Scope | Exclusive to Tmall Supermarket (天猫超市) storefront orders |
| Region Lock | Mainland China (CN) stores and local delivery addresses |
| Denominations | Check live product list for current CNY values and pricing |
| Currency | Chinese Yuan (RMB / ¥) |
| Account Binding | Permanently binds to your personal Taobao / Alipay account |
| Balance Stacking | Supported (combine multiple cards on one account) |
Step-by-Step Guide: How to Redeem Tmall Supermarket e-Gift Card (CN)
Redeeming your digital voucher requires entering your card credentials into the official Taobao mobile application or the Tmall desktop web portal.
Method 1: Redeem via the Taobao Mobile App (Recommended)
- Open the Taobao (手机淘宝) app on your mobile device and log in to your account.
- Tap the Tmall Supermarket (天猫超市) icon on the home screen or search for "天猫超市" in the search bar.
- Tap My / User Center (我的) in the bottom right corner of the Tmall Supermarket interface.
- Select Supermarket Card / Xiangtao Card (超市卡 / 享淘卡) under your asset tools.
- Tap Bind New Card (绑定新卡 / 绑定超市卡).
- Enter the Card Number (卡号) and PIN Code (卡密) provided in your BitTopup order confirmation.
- Tap Confirm Binding (确认绑定). The RMB credit will reflect in your Supermarket Card balance immediately.
Method 2: Redeem via Desktop Web Browser
- Visit
chaoshi.tmall.comand log in with your Taobao / Alipay account. - Click on My Tmall Supermarket (我的天猫超市) in the upper navigation bar.
- Locate Supermarket Card (天猫超市卡) under your balance overview.
- Click Bind Card (卡券绑定), input the digital code credentials, and submit.
How to Access Your Tmall Supermarket Card Balance & Account ID
To view your active stored balance, verify past redemptions, or check your Taobao account identifiers before binding, follow the account profile path inside the application.

- Open the main Taobao App and navigate to My Taobao (我的淘宝) on the bottom-right corner of the main app bar.
- Your Taobao Member ID (淘宝账号 / 会员名) is displayed near the top profile picture.
- Enter Tmall Supermarket (天猫超市) from the main page shortcuts.
- Select My (我的) > Supermarket Card (超市卡) to see your available balance, transaction history, and active card expiration schedules.
Region Restrictions and Taobao & Alipay Account Compatibility
Tmall Supermarket e-Gift Cards (CN) operate strictly within the mainland Chinese e-commerce infrastructure:
- Mainland Delivery Required: Tmall Supermarket delivers products from regional fulfillment warehouses across Mainland China. Shipping is configured for domestic Chinese mainland addresses only. You cannot use Xiangtao Card balance for direct cross-border international shipping addresses.
- Account Verification: Your Taobao account must be in good standing. While basic card binding requires only a standard Taobao account, order checkout requires a linked Alipay account that has passed standard identity registration.
- Merchant Scope Limitations: Xiangtao Cards apply solely to products sold directly by Tmall Supermarket (marked with the "天猫超市" badge). They cannot be spent on third-party marketplace merchant stores on Taobao, Tmall Global cross-border bonded shops, or external Alibaba services like Ele.me or Fliggy.
Expiration Validity, Balance Stacking, and Eligible Product Categories
- Balance Stacking: You can bind multiple Tmall Supermarket e-Gift Cards to a single Taobao account. The system automatically sums all redeemed vouchers into a single shared balance, drawing from the earliest-expiring card first during checkout.
- Card Validity: Xiangtao Cards typically feature a multi-year validity period (commonly up to 36 months from digital issuance). Once bound, your remaining balance tracks under your Supermarket Card wallet with individual expiration markers.
- Eligible Items: Usable across packaged food, drinks, toiletries, paper products, electronics sold by Tmall Supermarket, small kitchen appliances, bedding, cleaning chemicals, and fresh pantry essentials.
- Ineligible Purchases: Cannot be used to purchase virtual products, mobile top-ups, fuel cards, other prepaid gift certificates, or non-supermarket merchant offerings.
Why Buy Tmall Supermarket e-Gift Cards on BitTopup
- Direct Digital Delivery: Receive your Card Number and Card PIN directly in your customer dashboard and registered email immediately upon payment approval.
- Zero Password Risk: BitTopup delivers unredeemed digital codes. You never need to share your Taobao login, Alipay payment credentials, or SMS verification codes.
- Global Payment Access: Purchase Chinese digital vouchers from anywhere in the world using standard international payment methods without needing a local Chinese mainland bank card.
- Transparent Pricing: Check final product costs directly on our live checkout screen with no unexpected service surcharges.
- Dedicated 24/7 Support: Multilingual customer service is available around the clock to assist you with order status checks, code inquiries, or redemption walkthroughs.
Troubleshooting Common Tmall Gift Card Redemption Issues
1. Card Number or Password Error (卡号或卡密错误)
- Ensure there are no accidental spaces before or after the code when pasting.
- Double-check uppercase and lowercase alphanumeric characters (such as distinguishing between uppercase "I", lowercase "l", and number "1", or "0" and "O").
2. Card Already Bound (该卡已被绑定)
- Digital vouchers can only be bound once. If you receive this message, check your Supermarket Card history in the Taobao app to confirm whether the balance was already credited to your wallet.
3. Account Restricted or Binding Limit Reached
- If Taobao prompts that your account cannot bind more cards, ensure your account has completed required security verification in Alipay. Taobao may limit daily high-frequency card bindings as an automated anti-bot measure; wait 24 hours before submitting additional PINs.
4. Voucher Not Applying at Checkout
- Verify that every item in your shopping cart is sold directly by Tmall Supermarket (天猫超市) rather than third-party marketplace sellers. Ensure your shipping address is located within Mainland China.
Frequently Asked Questions
How do I redeem my Tmall Supermarket e-Gift Card (CN)?
Open the Taobao app, tap Tmall Supermarket, go to My (我的) > Supermarket Card (超市卡), tap Bind Card (绑定卡), and enter the Card Number and PIN provided by BitTopup.
Can I use the Tmall Supermarket e-gift card outside of Mainland China?
You can redeem the card to your Taobao account from anywhere in the world. However, physical orders placed through Tmall Supermarket require a delivery address within Mainland China.
Do Tmall Supermarket e-Gift Cards expire?
Yes. Tmall Supermarket cards come with a validity period set at generation (typically up to 3 years). After binding, you can track the exact expiration date of each credit batch inside your Supermarket Card wallet on Taobao.
Can I bind multiple Tmall Supermarket gift cards to one Taobao account?
Yes. Multiple card codes can be bound sequentially. Their values combine into your total Supermarket Card balance, and orders will deduct funds automatically starting from the earliest-expiring balance.
Do I need to provide my Taobao or Alipay password to recharge?
No. BitTopup provides standard digital redemption codes (Card Number + PIN). You redeem the voucher yourself inside your own app, ensuring your passwords and credentials remain private.
What products can be purchased using Tmall Supermarket Xiangtao cards?
You can buy any regular merchandise shipped and sold directly by Tmall Supermarket, including groceries, personal care items, domestic household products, snacks, beverages, and home supplies.























