Chairman of Daewoo responds to the sale of the

[Chairman of Daewoo responds to the sale of the copyrights of "Xuanyuan Sword" and "Xianjian Sword"] Yesterday, we relayed to our friends the news that Daewoo Information intends to sell the non-mainland copyrights of "The Legend of Sword and Fairy" and the global rights of "Xuanyuan Sword". After the announcement of this matter, it also aroused heated discussions among the industry and player groups. Later, Daewoo Chairman Tu Junguang responded to the matter, as follows: "When it comes to selling IP, people will question whether they are selling ancestral property, but as a company we have to face the reality of the market. "Xuanyuan Sword" and "Sword of Immortality" are two very good IPs, but the problem now is game development talent. There is a gap, and the theme of "Xuanyuan Sword" is also related to the historical background, and young people are not interested in it. IPs like "Monopoly" can continue to be retained by themselves, but important IPs like Shuangjian are better off while they are still available. When there is value, let a capable company run it. Some people say why not develop the IP yourself. The production costs of large-scale 3A games are very high now, and the risks are also very high. Even if they seem to be selling well, they are not. The rate of return is also very low, so Daewoo’s transformation and adjustment are necessary. It is currently negotiating with other companies on these two IPs and is expected to complete the transaction before the end of the year.”

Chairman of Daewoo responds to the sale of the copyrights of "Xuanyuan Sword" and "Sword of Immortality"

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