Emily Nakamura

Emily Nakamura

Mobile gaming expert and app economy analyst specializing in F2P monetization and in-app purchase trends.

Mobile Game MonetizationF2P EconomicsIn-App Purchase OptimizationApp Store AnalyticsGacha Mechanics

About the Author

Emily Nakamura is a mobile gaming expert and app economy analyst with 9 years of experience in the mobile games industry. She has worked with leading game publishers in Japan, Korea, and China, helping them optimize their monetization strategies for global markets.

Emily is well-versed in free-to-play game economics, gacha mechanics, and the psychology behind in-app purchases. Her data-driven approach to analyzing player spending patterns has helped multiple studios increase their ARPU by 30-50%.

She previously served as a product strategist at Sensor Tower and App Annie (now data.ai), where she tracked mobile game revenue trends across global markets.

Professional Experience

2021 - Present
Mobile Gaming Analyst
BitTopup
2017 - 2021
Product Strategist
Sensor Tower
2015 - 2017
Mobile Game Product Manager
DeNA Co., Ltd.

Certifications & Qualifications

M.S. Data Analytics
Tokyo Institute of Technology2015
Certified Product Manager
Product School2018
Mobile Marketing Association Certificate
MMA Global2020

Recent Articles

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